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5 quick tips to ensure an SEO-Friendly website

Some developers claim that allowing search engines to naturally make sense of your URL and website structure can be more beneficial to your ranking performance, while SEO experts however generally have a different take. This can make it difficult for site owners to know what is considered best practice. We've noticed that web developers and SEOs can live in two worlds, each with their own focus. While web developers basically care about crawlability, site speed, and other technical things, SEOs are mostly focused on website rankings and ROI. To ensure an SEO-Friendly website, here are a few quick tips that should be common practice for any project.

Follow these five steps to create a SEO-Friendly Site URL structure

  1. Specify canonical URLs using the special canonical tag rel="canonical"
  2. Stop the indexing of irrelevant pages with robots.txt
  3. Create a semantic XML Sitemap (see
  4. Use mod_rewrite to create relvent, SEO-friendly url structures
  5. Consolidate your www and non-www domain versions via .htaccess.
    RewriteEngine On
    RewriteCond %{HTTP_HOST} ^
    RewriteRule (.*)$1 [R=301,L]
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