MASSMEDIUMS - Responsive Web Design Cincinnati MASSMEDIUMS - Responsive Web Design Cincinnati

Responsive web design is the new standard

Responsive Web Design is gaining a lot of traction because it allows users to gain access to websites on the go, whether using tablets, smartphones or mobile devices. As web developers continue to sharpen their techniques and create new approaches, responsive design has proven to be a viable solution for those wanting to deliver a seamless experience for mobile users. With that said, here are some reasons responsive web design is becoming the new standard in web design.

  1. Responsive Web Design is Setting a New Trend.
    In the past, not all websites were accessible from all devices and this has posed numerous problems for the both the user and developer. As mobile use continues to climb, it’s becoming essential to create a consistent user experience across all devices. Responsive design helps your site visitors because it focuses on the user experience across devices of all display sizes. Although, responsive web design can be time consuming and requires rigorous planning, the end result is a great benefit for developers and users alike, since responsive sites don’t require the ongoing management of separate desktop and mobile websites. This means website updates are easy, more efficient and always in sync.
  2. Responsive is Not the Same as Mobile Design.
    Responsive websites are a form of web design, but it should not be confused with mobile design. While responsive sites can be viewed from a mobile device, they are two separate concepts. Mobile websites typically have an explicit target resolution and often feature simplified features & content, whereas responsive websites adapt to the user’s device and typically contain most or all of the content across all devices.
  3. Flexibility Matters.
    If you want to make a good responsive design, always remember to be flexible. If your typefaces, photos, or grids are not flexible enough for it's users, your site will not perform to their needs. An easy way to fix this is to hide certain content and images on the mobile website or decide on a simple layout so that the website maintains a consistent look & feel on all device platforms.
  4. Increasing Use of the Grid Principle.
    Most responsive sites are created using a flexible grid, allowing the site to be proportionately divided evenly for layout purposes. Many developers utilize a fluid grid to evenly distribute aspects of the site layout, adding flexibility based on break points and media queries, which help improve the overall experience of a website.
  5. Responsive Typeface.
    Although a 32-point Georgia could very well be the best option for page headings on a desktop computer layout, it doesn’t necessarily mean that it will prove to be the best choice on a mobile device. Readability is essential to the user's experience when browsing online from a mobile device. If a potential client cannot easily read your content, they’ll typically move to a website that is better optimized for mobile devices.

Responsive Web Design is without question the future of how people will engage with the Internet. Make sure your site keeps up with mobile devices.

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